What Is RedNote/Xiaohongshu and Is It Safe to Use in 2025?

Dubbed “China’s Instagram meets Pinterest,” RedNote (or Xiaohongshu) is more than just a place to share photos — it’s a hub for discovering products, trends, and user reviews. With over 300 million active users, it’s no wonder RedNote is being called the next TikTok.

But is RedNote safe to use in 2025? Over half a million US TikTok refugees seem to think so, but I’ve investigated the app myself. From privacy concerns to data security, I looked into the risks (and benefits) of using Xiaohongshu. Let’s break it down so you can make an informed choice about whether RedNote deserves a spot on your device.

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What is RedNote / Xiaohongshu?

RedNote is a Chinese social media and e-commerce platform launched in 2013. The app allows users to post short videos, photos, and text and includes features like live-streaming and shopping functions. The platform focuses on lifestyle content, covering topics such as beauty, fashion, food, and travel (including daka or “check-in” tourism).

Its Chinese name, Xiaohongshu, means "Little Red Book" — which some see as a reference to Chairman Mao’s book of the same name, and a hint at the app’s traditional communist values. However, RedNote’s owners, Shanghai-based Xingyin Information Technology, claim that the LRB name was chosen because of the color’s association with founder Mao Wenchao’s former graduate school and place of work.¹

With over 300 million active users, RedNote combines elements of Instagram (like Reels), YouTube Shorts, Pinterest, and an online shopping hub. The unique blend of user-generated content and integrated e-commerce has made it a go-to platform for discovering products and trends. Whether you're seeking reviews or inspiration for your next purchase, RedNote offers an alternative to traditional social platforms.

Why Are TikTok Refugees in the US Joining RedNote?

Many users are migrating to RedNote as an alternative to TikTok, which has been banned in the US in the past (alongside other ByteDance apps like Lemon8 and CapCut). During the brief 2025 US TikTok ban, around 500 million US users switched to RedNote instead.

The migration sparked its own hashtag — #TikTokRefugee — and led to significant cultural exchanges between American and Chinese users, fostering discussions on various topics and building new online communities.

Here’s why RedNote appeals to TikTok refugees:

• A familiar content style. Xiaohongshu features short-form videos and visually rich posts, offering a user experience that feels familiar to TikTok users, but with a more curated and authentic vibe.
• Integrated e-commerce. Unlike TikTok, RedNote allows users to purchase products featured in posts directly through the app, making it a destination for discovery and shopping in one place.
• Community and niche. RedNote encourages building niche audiences around lifestyle categories like beauty, fashion, and travel, creating a sense of belonging that goes beyond viral trends.
• Cultural exchange opportunities. The influx of US users has created a unique space for cross-cultural interaction, with Americans exploring Chinese culture and vice versa — broadening the platform’s global appeal.

How is Xiaohongshu Different From TikTok?

While both RedNote (Xiaohongshu) and TikTok are built around short-form content, they cater to slightly different needs. TikTok focuses on entertainment and viral trends, while RedNote emphasizes community-driven content and e-commerce. RedNote integrates shopping features, offering users the ability to purchase the products featured in posts.

Is RedNote Safe to Use?

There have been no widely reported data breaches or hacks specific to Xiaohongshu. However, like TikTok, RedNote is subject to Chinese data laws, which may grant government authorities access to user data without the privacy protections expected in other countries.

Unlike many Chinese social media platforms, the app doesn’t require ID verification either. While this might seem like a positive feature for anonymity and accessibility worldwide, it raises questions about potential government intervention, as it deviates from the stricter regulatory norms often seen in China.

The app's rapid growth and increased scrutiny highlight the importance of understanding these data practices. You should remain vigilant and informed about potential risks associated with using the platform, including:

• Data privacy. RedNote collects extensive personal data, including location, browsing activity, and device information. The app's privacy policy and terms of service are also primarily in Mandarin, making it difficult for non-Chinese speakers to understand the extent of data collection and usage. ²
• Government access. Operating under Chinese jurisdiction, RedNote is subject to national security laws that could require the company to provide user data to government authorities upon request. This legal framework raises concerns about potential surveillance and data misuse.³
• Content censorship. Users have reported instances of content removal⁴ — particularly on sensitive topics such as the Tiananmen Square massacre in 1989 or criticism of China’s President Xi Jinping. Human Rights in China (HRIC), an organization of overseas Chinese students and scientists, say that this is due to the app's compliance with Chinese censorship regulations.

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How Do I Download and Use RedNote / Xiaohongshu?

Getting started with RedNote (Xiaohongshu) is simple, whether you’re new to the platform or looking for an alternative to TikTok. Here’s a step-by-step guide to downloading and using the app.

Step 1. Download the app by searching the Google Play Store or Apple App Store for "Xiaohongshu" or "RedNote," and tapping Install or Get. Make sure to download the official version to avoid fake or malicious copies.

The app took around 30 seconds to download and install on my device

Step 2. Once installed, open the app and choose one of the following registration options:

• Phone number. Register using your mobile number for SMS-based verification.
• Social media login. Link an account like Google or Facebook for a quicker setup.

You can log in with your Apple, Facebook, and Google accounts too

Step 3. Set up your profile by selecting your interests. This helps personalize your account and connect with others in the community.

You need to select a minimum of 4 interests before you can start browsing.

Step 4. Use the Explore tab to browse trending lifestyle content, from beauty tutorials and tips to travel ideas. You can also follow creators whose content resonates with you to build a curated feed.

You can start watching different videos for better recommendations

Step 5. Tap the Post button to upload photos, videos, or reviews. You can engage with the community by sharing your experiences, whether it's about a product, a destination, or a personal tip. RedNote also integrates shopping, allowing you to purchase products featured in posts. Just tap on tagged items to view pricing and buy them directly.

How Do I Stay Safe While Using RedNote?

Staying safe while using RedNote requires a proactive approach to protecting your privacy and personal information. Here are some practical tips to ensure a secure experience on the platform:

1. Limit personal information. Avoid sharing sensitive details, such as your full name, address, or financial information, in your profile or posts. This minimizes the risk of identity theft or misuse of your data.
2. Review app permissions. Before using the app, check and adjust its permissions. Disable access to unnecessary features like location or microphone.
3. Be wary of links. Avoid clicking on suspicious links in comments, messages, or posts. These could lead to phishing sites or malware downloads.
4. Enable Two-Factor Authentication (2FA). Secure your account by enabling 2FA, which adds an extra layer of protection against unauthorized access.
5. Use a private browser. DuckDuckGo, Tor, or other private browsers help you browse without leaving a trail, blocking trackers, and not storing your browsing history. This is perfect if you want to use the RedNote/Xiaohongshu website with added privacy.
   
   Pro Tip. While using a private browser can significantly reduce tracking, it doesn’t eliminate it entirely. Check out our detailed guide on how to stop others from tracking your browser activity.
6. Regularly update the app. Ensure you’re using the latest version of RedNote to benefit from security patches and updates that address vulnerabilities.
7. Monitor content and privacy settings. Adjust your content visibility to control who can see your posts. Regularly review your privacy settings to ensure they align with your preferences. If your kids want to use RedNote, you can enable “Teen Mode” to restrict purchases and the content they see, as well as limit time on the app.
   You can deny all permissions so RedNote can't track you
8. Use a VPN. A VPN encrypts your internet connection, hiding your IP address and online activity. This adds a layer of privacy, especially when using public WiFi networks or accessing RedNote from regions or institutions with restrictive internet policies.

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Editor's Note: Transparency is one of our core values at vpnMentor, so you should know we are in the same ownership group as ExpressVPN. However, this does not affect our review process.

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FAQs on RedNote / Xiaohongshu

Is RedNote better than TikTok?

It depends on what you’re looking for. TikTok excels at delivering entertainment and viral trends, making it ideal for users seeking quick, engaging content. On the other hand, RedNote focuses on lifestyle, community-driven content, and integrated e-commerce, making it better suited for discovering products, sharing recommendations, and connecting with niche communities.

Will RedNote be banned in the US too?

There’s no confirmation that RedNote will face a ban in the US, but its ties to Chinese data laws may invite similar scrutiny to TikTok. While bans remain speculative, you should stay informed about developments and ensure you’re taking necessary precautions to protect your privacy when using RedNote / Xiaohongshu.

Which VPN is most reliable for accessing RedNote if it gets blocked?

ExpressVPN is the most reliable for accessing RedNote securely in the event of a block. Its robust server network and advanced obfuscation technology make it a trusted option for bypassing restrictions securely and maintaining fast connection speeds.

Can I use a free VPN with Xiaohongshu?

Possibly, but it’s not recommended. Free VPNs typically lack strong privacy protections and may even collect and sell your data themselves. Most free services also don’t have the large server networks you need to be able to access RedNote safely from anywhere. A safer option is to use a premium VPN with a money-back guarantee, as these services offer better reliability and security for protecting your activity while using RedNote.

Conclusion

RedNote offers a unique mix of lifestyle content and e-commerce, attracting millions of users globally, including people looking for TikTok alternatives. However, RedNote’s rapid growth comes with potential concerns regarding privacy, security, and content censorship. The app’s data collection practices and Chinese jurisdiction raise valid questions, making it crucial to manage app permissions and be cautious about the information you share.

By following safety tips, such as limiting personal data, reviewing app permissions, and staying informed about privacy risks, you can enjoy the benefits of RedNote while minimizing potential vulnerabilities. The key is striking a balance between embracing its features and taking proactive steps to protect your online security.

References

1. https://www.voanews.com/a/us-tiktok-refugees-migrate-to-another-chinese-app-as-ban-looms/7938164.html
2. https://nordvpn.com/blog/is-rednote-safe/
3. https://www.forbes.com/sites/kateoflahertyuk/2025/01/15/is-rednote-safe-heres-what-millions-of-tiktok-users-need-to-know/
4. https://www.theguardian.com/technology/2025/jan/18/chinese-rival-app-xiaohongshu-is-overwhelmed-by-tiktok-refugees-in-us