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vpnMentor was established in 2014 to review VPN services and cover privacy-related stories. Today, our team of hundreds of cybersecurity researchers, writers, and editors continues to help readers fight for their online freedom in partnership with Kape Technologies PLC, which also owns the following products: ExpressVPN, CyberGhost, and Private Internet Access which may be ranked and reviewed on this website. The reviews published on vpnMentor are believed to be accurate as of the date of each article, and written according to our strict reviewing standards that prioritize professional and honest examination of the reviewer, taking into account the technical capabilities and qualities of the product together with its commercial value for users. The rankings and reviews we publish may also take into consideration the common ownership mentioned above, and affiliate commissions we earn for purchases through links on our website. We do not review all VPN providers and information is believed to be accurate as of the date of each article.
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vpnMentor was established in 2014 to review VPN services and cover privacy-related stories. Today, our team of hundreds of cybersecurity researchers, writers, and editors continues to help readers fight for their online freedom in partnership with Kape Technologies PLC, which also owns the following products: ExpressVPN, CyberGhost, and Private Internet Access which may be ranked and reviewed on this website. The reviews published on vpnMentor are believed to be accurate as of the date of each article, and written according to our strict reviewing standards that prioritize professional and honest examination of the reviewer, taking into account the technical capabilities and qualities of the product together with its commercial value for users. The rankings and reviews we publish may also take into consideration the common ownership mentioned above, and affiliate commissions we earn for purchases through links on our website. We do not review all VPN providers and information is believed to be accurate as of the date of each article.

How to Use Incognito Mode on Chrome, Safari & Opera (2024)

Kennedy Otieno Fact-checked by Ryan Jones Senior Writer

While Incognito mode is a standard feature in most browsers nowadays, finding out how to turn it on can be confusing. After all, each browser has its own name for this mode — Safari refers to it as Private Browsing and Firefox calls it a Private Window, for example. Plus, the method of turning this mode on also differs between browsers.

But by following this guide, switching to Incognito mode will be easy, no matter which browser you use. I'll show you how to do it on Google Chrome, Opera, Mozilla Firefox, and other popular alternatives, on both phone and PC. So, read on to learn how to browse incognito without any further hassle.

Pro tip: It’s essential to understand that while Incognito mode means that no data from your current browsing session is saved, it doesn't provide complete privacy. Advertisers and websites will still be able to see your current location and the overall activity of your session, and your ISP (internet service provider) will have no problem tracking you. If privacy is a main concern, I’d highly recommend you encrypt your internet traffic using a quality VPN like ExpressVPN instead.

Editor's Note: Transparency is one of our core values at vpnMentor, so you should know we are in the same ownership group as ExpressVPN. However, this does not affect our review process.

What Can I Use Incognito Mode For?

Primarily, Incognito mode lets you search online and access websites with a degree of privacy. You can enable it on shared devices if you don’t want to leave any records of your activities, for example — such as when shopping for a surprise gift. With the mode active, browsers also won't store your credentials for any accounts you log into.

Incognito mode also means no cookie trackers or data is left behind for targeted advertising. So, if you search for a certain product in Incognito mode, your non-Incognito browsing won’t be filled with ads for that same product.

It can also sometimes even help bypass paywalls on websites that offer limited free content or a trial before attempting to force you to pay a subscription. Simply turn Incognito mode on, and you’ll be treated as a new user eligible for the free trial or content once again.

How to Use Incognito Mode on PC

Google Chrome

Step 1. Open Google Chrome on your computer.

Step 2. Select New Incognito Window from the dropdown menu.

A screenshot of Google Chrome settings and optionsThe option you’re looking for should be near the top

Step 3. A new window featuring a hat and glasses icon should appear, indicating that this Window is in Incognito mode and ready to be used.

A screenshot of the Chrome browser Incognito Mode WindowNow you can browse without your data and activity being stored

Step 4. A new window featuring a hat and glasses icon should appear, indicating that this Window is in Incognito mode and ready to be used.

A screenshot of the Chrome browser Incognito Mode WindowNow you can browse without your data and activity being stored
Pro tip: Alternatively, you can use keyboard shortcuts to open an Incognito window on Chrome — Ctrl+Shift+N for Windows and Command+Shift+N for macOS. You can also open any link into an Incognito window by right-clicking it (Control+click on Mac) and then selecting Open Link in Incognito Window from the drop-down menu.

Apple Safari

Step 1. Launch the Safari browser on your Mac.

Step 2. Go to the File menu.

A screenshot of the Safari File menuClick on File to reveal the drop-down menu

Step 3. Choose New Private Window from the drop-down menu.

A screenshot of the Safari New Private WindowWhen you activate Private Browsing, the search bar in Safari turns dark with white text

Step 4. Begin browsing privately.

Pro tip: To open a link in a private window in Safari on a Mac, hold the Option key and right-click the link (or hold the Control and Option keys and click the link), then choose Open Link in New Private Window.

Microsoft Edge

Step 1. Open Microsoft Edge on your computer.

Step 2. Look to the top-right corner of the browser window and click on the three horizontal dots.

A screenshot of the Microsoft Edge browser pageAfter clicking this button, a drop-down menu will appear

Step 3. Select New InPrivate Window from the menu options.

A screenshot of Microsoft Edge settings and optionsFor a quicker method of opening a private window, press Ctrl+Shift+P together

Step 4. Start private browsing.

A screenshot of Microsoft Edge InPrivate Browsing windowInPrivate Browsing has a dark theme by default
Pro tip: You can also opt-in for strict tracking prevention to further increase your privacy protection. Open Settings from the three-dots menu at the right and select Privacy, Search and Services. Choose one of the three options — Basic, Balanced, or Strict.

Firefox

Step 1. Open Firefox on your computer.

Step 2. Click on the menu button represented by three horizontal lines at the top-right corner.

A screenshot of the Firefox browser homepageAccessing the Firefox menu is easy

Step 3. Select New Private Window from the options.

A screenshot of the Firefox settings and optionsLocating Firefox's new private window button takes no time

Step 4. Start browsing.

A screenshot of Firefox Private Browsing windowFirefox won’t save your browsing history, search history, or cookies in this mode
Pro tip: As a faster alternative, press Ctrl+Shift+P on Windows or Command+Shift+P on Mac to open a new Private Window directly.

Opera

Step 1. Open the Opera browser on your PC.

Step 2. In the top-left corner of the browser window, click on the Opera logo or Menu button (depending on your version).

A screenshot of the Opera browser homepageThankfully, Opera keeps things simple

Step 3. Select New Private Window from the menu.

A screenshot of the Opera settings and optionsYou can also press Ctrl+Shift+N together to open a new Private Window

Step 4. Browse without worry.

A screenshot of the Opera Private Mode windowIt’s a similar process to open a Private Window on Opera GX

Brave

Step 1. Launch the Brave browser on your PC.

Step 2. Click on the three horizontal lines, also known as the hamburger menu, at the top-right corner.

A screenshot of the Brave browser homepageBrave also comes with plenty of privacy protection features

Step 3. Choose a New private window from the dropdown menu.

A screenshot of the Brave settings and optionsYou can also open a private window by just pressing Ctrl + Shift + N together

Step 4. Start browsing.

A screenshot of the Brave Private Window outlookThe Private Window background looks different from the standard browsing mode

How to Use Incognito Mode on Phone

Google Chrome

Step 1. Open the Google Chrome app.

Step 2. Tap the three vertical dots at the top-right corner (or bottom-right corner on an iPhone or iPad).

Step 3. Select New Incognito tab from the options.

Screenshots of Incognito Mode on the Google Chrome mobile appAccessing Incognito mode on Google Chrome is very easy

Apple Safari

Step 1. Open Safari on your iPhone.

Step 2. Tap the pages icon at the bottom right (it looks like two squares). This will take you to the tabs view — now just tap on Private.

A screenshot of the Safari iPhone settingsThe interface will turn dark, indicating that you're in Private Browsing mode

Step 3. While in Private Mode, tap the '+' icon at the bottom center to open a new Private Browsing tab.

Microsoft Edge

Step 1. Open the Microsoft Edge app.

Step 2. Tap the three horizontal dots at the bottom.

Step 3. Select New InPrivate Tab.

Screenshots of the InPrivate setting on the Microsoft Edge mobile appThe InPrivate indicator, often a blue shield icon, will confirm you're in private browsing mode

Firefox

Android:

Step 1. Tap on the Firefox app icon to launch the browser on your Android phone.

Step 2. Now, just click the mask icon and you’re done.

A screenshot of the private browsing setting on the Firefox mobile appThe background will turn purple, indicating private browsing

iOS:

Step 1. Open Firefox.

Step 2. Tap the Tabs button at the bottom right.

Step 3. Click the mask icon.

A screenshot of Firefox private browsing on an iPhoneYou can now navigate the web without Firefox saving your session data

Opera

Step 1. Open the Opera browser.

Step 2. Tap the Opera icon at the bottom right.

Step 3. Choose New Private Tab.

Screenshots of how to enable the private browsing mode on Opera mobile appOpera’s mobile app is easy to navigate

Brave

Step 1. Open the Brave browser.

Step 2. Depending on your device, tap the three horizontal lines at the bottom-right or top-right corner.

Step 3. Select New Private Tab.

Screenshots of how to enable private browsing on the Brave mobile appYou can now surf the web without Brave saving your browsing history, search history, or cookies
Pro tip: Some browsers offer more robust privacy features than others. For example, Brave actively blocks ads and trackers, which not only speeds up web browsing but also prevents unwanted data collection. Similarly, DuckDuckGo (used by Tor) doesn't track user activities. Check out a list of the most secure web browsers.

What Incognito Mode Does and Doesn't Hide

Incognito mode primarily offers privacy from other users of the same device, but it doesn't render you invisible on the internet. It's always essential to understand the scope and limitations of the privacy tools you use — here’s everything you need to know about what Incognito mode can do and what it can’t:

Incognito Mode — What It Does Hide

  • Browsing history. Websites you visit in Incognito mode will not appear in your browser's history.
  • Search queries. Search terms you input while in Incognito mode won't be saved in your browser's search history. However, keep in mind that if you're signed in to a search engine (like Google), your searches may still be saved to your account with that service.
  • Cookies. Temporary cookies are created in Incognito mode, but they are deleted once you close the window.
  • Form and input data. Information such as addresses, passwords, credit card details, or any other data you’ve inputted into online forms won't be saved for autofill.

Incognito Mode — What It Doesn't Hide

  • ISP logs. Your ISP can still see the websites you visit, even in Incognito mode.
  • Employer monitoring. If you're using a work computer or connected to your company's network, the IT department may be able to monitor your activity regardless.
  • Website tracking. Websites can still track your visits using your IP address and can log location information and your activity on the site.
  • Downloads and bookmarks. If you download a file or bookmark a site, these actions may remain visible in your online activity after you exit Incognito mode.
  • Extensions and plugins. Some browser extensions or plugins might track your activity even in Incognito mode, depending on their configuration.
  • Browser fingerprinting. Some websites gather various settings and characteristics from a user's browser (such as screen resolution, operating system, installed plugins, and more) to create a unique "fingerprint" that can be used to identify and track that user across the web — whether they use Incognito mode or not.
Pro tip: To prevent ISPs and other third parties from monitoring your online activity, use Incognito mode paired with a robust VPN. A VPN scrambles traffic so no one (including your ISP and network administrators) can read communications between your device and web servers. This way, you won’t have to worry about such snoops.

FAQs on Using Incognito Mode

Is Secret mode the same as Incognito?

Yes, it’s the same thing. Both aim to prevent your browsing history, cookies, and search records from being stored. However, neither Secret mode nor Incognito mode provide full privacy protection. They offer basic privacy on your local device, but sensitive details like your IP address and online activity are still visible to ISPs and network admins.

How do I turn off Incognito mode?

To conclude your private browsing session, just shut the Incognito window. This can be achieved by clicking the X at the top right of the window or employing the typical window close command (Alt+F4 on Windows). Any site activity or information searched in the Incognito session won't be saved.

How can I use Incognito mode on YouTube?

There are a few methods. On the mobile app, navigate to the You menu on the bottom toolbar, then press Turn on Incognito at the top. For PC, you’ll need to enable your browser’s Incognito mode then visit YouTube as normal.

How can I go into Incognito mode on a school Chromebook?

You can enable Incognito mode on Chromebook using keyboard shortcuts. Open the browser and simultaneously press Ctrl+Shift+N and see if it works. It's important to adhere to your school's technology usage policy though, so don’t try any unsafe hacks if this feature has been disabled. Incognito functionality is often turned off to allow teachers to monitor online activities on school computers — you can face disciplinary action if you try to bypass this.

How can I use Incognito mode when booking flights?

To use Incognito mode when booking flights, open your preferred browser, activate its private browsing feature (such as Incognito mode in Chrome or Private Window in Firefox), and visit the airline or flight booking website. Booking in this mode may prevent the website from tracking your repeated visits, which some believe might influence flight prices.

How can I open an Incognito tab by default?

Most browsers can be configured to open Incognito tabs by default. This means you wouldn’t have to always manually open an Incognito window to browse privately. Here’s how to achieve this with the most popular browsers:

Google Chrome:

  • Right-click the Google Chrome icon and select Properties.
  • Go to the Target text box. At the end of the Target field, add “-incognito” (outside the quotes and with a space just before them).
  • Click the Apply button.

Mozilla Firefox:

  • Click the hamburger icon in the top-right corner of the browser.
  • Choose Settings.
  • Click the Privacy & Security tab on the left side of the window. Under History, click the Firefox will box and select Use custom settings for history.
  • Check Always use private browsing mode.
  • Restart Firefox.

Safari:

  • Click on Safari in the top-left corner of the menu and choose Preferences.
  • Under General, click the Safari opens with box.
  • Select A new private window.

Brave:

  • Right-click on the Brave icon in your taskbar.
  • Go to Properties.
  • Under Shortcut, find the Target field and add “-Incognito” behind Brave.exe.
  • Click OK.

Wrapping Up: Is Incognito Mode Really Private Browsing?

Incognito mode offers a quick way to browse without leaving footprints on your device. Thankfully, most browsers make it easy to enable once you know where to look.

However, it's not an entirely private browsing solution. Network admins and ISPs can still collect information and see your online activities, while websites will have no trouble tracking your location. That being said, pairing Incognito browsing with a reliable VPN is one of the easiest ways to boost online privacy and delete your digital footprint. If privacy is your top concern, that’s what I recommend doing.

Privacy Alert!

Your data is exposed to the websites you visit!

Your IP Address:

Your Location:

Your Internet Provider:

The information above can be used to track you, target you for ads, and monitor what you do online.

VPNs can help you hide this information from websites so that you are protected at all times. We recommend ExpressVPN — the #1 VPN out of over 350 providers we've tested. It has military-grade encryption and privacy features that will ensure your digital security, plus — it's currently offering 82% off.

Visit ExpressVPN

We review vendors based on rigorous testing and research but also take into account your feedback and our affiliate commission with providers. Some providers are owned by our parent company.
Learn more
vpnMentor was established in 2014 to review VPN services and cover privacy-related stories. Today, our team of hundreds of cybersecurity researchers, writers, and editors continues to help readers fight for their online freedom in partnership with Kape Technologies PLC, which also owns the following products: ExpressVPN, CyberGhost, and Private Internet Access which may be ranked and reviewed on this website. The reviews published on vpnMentor are believed to be accurate as of the date of each article, and written according to our strict reviewing standards that prioritize professional and honest examination of the reviewer, taking into account the technical capabilities and qualities of the product together with its commercial value for users. The rankings and reviews we publish may also take into consideration the common ownership mentioned above, and affiliate commissions we earn for purchases through links on our website. We do not review all VPN providers and information is believed to be accurate as of the date of each article.

About the Author

Kennedy is a Cybersecurity Researcher and Senior Writer at vpnMentor. He tests VPN software to give legit user experiences that help people make informed choices. Kennedy also puts together detailed setup and troubleshooting guides for mobile, PC, and router devices.

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